Electric Collective was founded by Ali Smyth, with the aim of creating a platform for talent to strategically build, strengthen and grow their brands via innovative avenues. With a focus on long term engagement, Electric Collective nurtures new talent and established brands alike, creating new opportunities both locally and globally.
alice McCALL is an eclectic brand with a playful sensibility, using unique detailing and charming folk-like craftsmanship to create charismatic, modern keepsake collections. Launching the e-boutique in 2009, her first flagship boutique opened in 2010. There are now 4 boutiques across Australia, with the label stocked across the world in the US, Japan and Europe.
The brand has achieved international and local applause through fashion weeks at London, New York and Sydney with a strong following by Katy Perry, Kendall and Kylie Jenner, Iggy Azalea, Alexa Chung, Phoebe Tonkin, Isabelle Cornish, Mimi Elashiry, Sarah Ellen and Nicole Warne.
With local and international brands including Stella McCartney, Marnie, Alexander Wang, Kenzo, Benah, Karla Spetic, Iro, Christopher Kane, Elke, Watson x Watson, Isabelle Marant, Proenza Schouler the Big Fashion Sale is just that.
Electric Collective managed the press and media (including key blogger and influencer attendance) for the Sydney, Melbourne and Brisbane activation.
In 2005, Laura Sullivan found her first interesting note on the floor of Woolworths at Carlingford Court. Spotting the bright orange sticky note on the floor, and intrigued by the scribble of handwriting on it, she picked it up. It read, “BBQ Chicken, bread, milk, muffins…” and on the other side, “Andrew – drug and alcohol counseling, 1st Feb”. She was immediately moved by the fact that she had peeked into a very personal side of someone’s life. How many people had walked past it? How many trolleys had ran over it?
After 12 years of collecting over 400 notes across New York, Toronto, Melbourne and Sydney, Laura held her first exhibition of Found Notes at Sun Studios in Sydney. A documentarian at heart, she is hoping to find some of the note writers via her #HaveIFoundYours initiative.
Tucked into a Beaconsfield storefront is one of Australia’s best custom tattoo studios – Hunter and Fox.
Owned by social influencers and tattooists to the stars, Lauren Winzer and Heath Nock, Hunter and Fox counts celebrities such as Miley Cyrus as clients.
Chippendale’s iconic Lansdowne Hotel is back from the dead, having been resurrected by Jake Smyth and Kenny Graham of Mary’s and The Unicorn.
Bands such as You Am I, The Living End, Hard-On’s and The Preatures have all made their mark a46ht the venue over the years, and Jake and Kenny are thrilled to be breathing some new life into the old girl.
Fusing classic silhouettes with polished, modern lines and with celebrity fans including Coco Rocha, Lorde and Julian Moore, the brand is a shout out to
the contemporary high-end dresser who appreciates easy yet unique, detail oriented pieces.
Mary‘s opened in a former STD clinic on a small back street in Newtown in 2013, quickly gaining a reputation as one of Sydney’s hottest joints. With the red light hanging out front, the lines formed, and have barely moved since.
Short menu, loud music and plenty of booze is the recipe from which the Mary’s juggernaut continues to grow, opening their CBD takeaway in December 2014. They have recently announced they are taking over The Unicorn Hotel in Paddington.
Melissa Harris jewellery has been internationally recognised for its diversity, beauty and storytelling. Her celebrity clients include Zoe Kravitz, Poppy Delevigne, Carey Mulligan, Charlize Theron, Elton John, Cate Blanchett, Alanis Morrisette and Jodie Foster.
Melissa believes that lives are lived in moments, occasions and celebrations with jewellery acting as an emotional bookmark. Unconcerned with passing trends. Melissa creates unique, timeless pieces that are made to be worn forever.
United by a love for all things coffee and drinking, designer Tom Baker and one of Australia’s highest awarded distillers, Philip Moore established Mr Black to take good coffee into the evening.
Mr. Glasses has already delivered campaigns for Nine Entertainment, Red Bull, Roadshow Entertainment, The Discovery Channel and Zanerobe.
Electric Collective managed the announcement of ORDRE to international and local media and its involvement curating the Chinese designers for David Jones Project Red. The collection was seen by the likes of Vogue, Harpers BAZAAR, Elle, Instyle, Marie Claire and key local influencers including Jessica Gomes, Montana Cox, Natasha Liu Bordizzo and Donna Player.
Electric Collective also managed the press for Simon and Kirsten Lock’s trip to Australia during MBFWA16 gaining national television coverage, international features on leading digital platforms and premium print coverage in high end luxury titles.
Pernod Ricard is the world’s co-leader in wines and spirits with the most comprehensive portfolio in the industry. Electric Collective works with Jameson Irish Whiskey, the number one Irish whiskey brand in the world.
Established by John Jameson in 1780, Jameson is triple distilled making it exceptionally smooth and easy to drink.
The Road makes decent-looking basics for basically decent people. They treat their workers well, use material that won’t wreck the planet and make clothes that last. In their world, ethics are no longer a luxury – it is the new order.
They are not a fast fashion brand, but they do believe ethics in fashion should be mainstream. They are not a luxury brand, because they believe everyone should be able to access high-quality clothes at a price they can afford.
Stolen was founded by two ardent rum drinkers embarrassed by the uncool spirit brands in the market. Inspired by their passion for fashion and punk music, the two quit their London jobs, and went back to New Zealand to create Stolen in a one bedroom apartment, deep in the recession.
Anti-establishment, pro-personal and creative freedom, Stolen approaches each spirit product development through re-invention and appropriation, with a DIY punk ethos at its core, to make world-class premium products. Stolen means living life without asking permission.
Presented in limited groups of TEN, each offer delivers a curated selection of lifestyle prerequisites from clothing to art. Relying on influences of modern day punk and sportswear, this lifestyle brand serves up contemporary comforts in a unique and accessible way.
Headed up by famed restauranteur Maurice Terzini and partner Lucy Hinckfuss, their collection offers no seasons or reasons, only TEN options that are uniquely unisex, interchangeable & disposable.
Jake Smyth and Kenny Graham, the legendary duo behind Mary’s Burgers in Newtown and the CBD joined forces with Porteno’s Elvis Abrahanowicz and Young Henrys’ Oscar McMahon to bring back the Aussie pub.
They’ve overseen a refurbishment that’s turned an Oxford Street staple into a veritable holy grail of Australian watering holes. Think nineties-esque pub grub like lamb chops, no-fuss beers on tap, pool tables, and relaxed, smiley bar staff.
Like most good stories, Young Henrys started over a beer. Meeting on opposite sides of the bar, Richard Adamson and Oscar McMahon got talking. It turned out they both shared a love of beer and a view that the Sydney beer scene was behind the times. It should, they thought, be more adventurous, innovative and fun. Since Richard knew how to brew and Oscar knew all the ins and outs of hospitality, they figured they could do more than just talk.
Five years on, Young Henrys is an eclectic group of passionate brewers and hospitality veterans who have united for the love and good of beer. With a focus on keeping things local and reducing their environmental impact, Young Henrys are passionate about collaboration and love to work with anyone who shares their pride, care and passion for what they produce, whether that’s music, art, food or anything else.
Public Relations is a long-term commitment that requires strategic planning, execution and expertise in many areas. It needs to evolve
and move with the times.