alice McCALL MBFWA 2017

  • alice McCALL MBFWA 2017

    May 2017

    alice McCALL returned to Mercedes Benz Fashion Week Australia this year to present her highly anticipated Resort 18’ collection Bon Bon. Electric Collective pulled together a star-studded guest list, built and implemented a press strategy covering premium print, online and broadcast, dressed a plethora of top-tier influencers and celebrities in exclusive product and oversaw all backstage and pre-show media opportunities for the brand.