I AM GEORGE Launch
I AM GEORGE LaunchOctober 2017
Electric Collective worked with innovative new wine brand I AM GEORGE on an interactive wine party to launch their series of premium red wines to the Australian market. The party premiered five short films that told the story of Australian wine pioneer George Wyndham, DJ sets from Tom Derickx, live painting by award winning artist Jamie Priesz and a roving magician who could turn dirt into wine. We managed a guest list of 120 of Sydney’s music, media and celebrity elite including members of The Preatures, Delta Riggs, The Jezabels, Sarah Ellen, Alys Hale and Ollie Henderson and executed a press strategy that saw coverage of the brand across The AU Review, Gourmantic, Life Without Andy and Delicious Magazine.