macgraw MBFWA 2017

  • macgraw MBFWA 2017

    May 2017

    Following a year of accolade and success for the designers, Tessa and Beth MacGraw of macgraw returned to Mercedes Benz Fashion Week Australia with a heartfelt collection entitled love letter, their Resort 18 collection. Electric Collective managed the show from a PR perspective, pulling together a guest list of top tier media, influencers, celebrities and buyers, building and implementing a premium press strategy covering print, online and broadcast as well as managing dressing opportunities.