macgraw MBFWA 2016

  • macgraw MBFWA 2016

    May 2016

    Electric Collective worked with Beth and Tessa MacGraw to manage the label’s Mercedes Benz Fashion Week Australia 2016 show from a PR perspective. We pulled together a star-studded guest list, built and implemented a press strategy (premium print, online and influencers), managed celebrity / influencer dressing opportunities and oversaw all backstage, pre-show media opportunities and oversaw all backstage, pre-show media opportunities gaining over $1 million worth of PR value for the brand