Mr Black Festival of the Espresso Martini

  • Mr Black Festival of the Espresso Martini

    May 2017

    Electric Collective worked with Mr Black to announce Sydney’s first Festival of the Espresso Martini. The event gained coverage across major lifestyle and fashion platforms such as The Daily Telegraph, TimeOut, ELLE and Broadsheet, as well as broadcast coverage on Nova’s top rating Breakfast with Fitzy and Wippa, with ticket demand so high that a third date was added. We held an exclusive preview event for media and influencers, as well as a Friday afternoon tasting session for 150 Nova Entertainment staff.