The Streets of Barangaroo Retail Launch

  • The Streets of Barangaroo Retail Launch

    October 2017

    To celebrate the launch of The Streets of Barangaroo’s retail precinct, Electric Collective designed a campaign to promote the offering at the precinct, with a four-week series of pop-ups and activations with some of Australia’s most talented makers and artists including All My Relations, Lauren Webster, Authority Creative, Aisle6ix and Samantha Taylor of The Powder Room. We hosted a series of media and influencer one-on-one walkthroughs in the precinct over this four week period, as well as executing a press strategy which saw coverage across major publications such as Vogue, Vogue Living, RUSSH, Collective Hub, Grazia and Buro 24/7.