Young Henrys Beer Mates

  • Young Henrys Beer Mates

    January 2017

    Young Henrys teamed up with artist Sindy Sinn, and invited consumers to join them in decorating their bodies with a permanent ode to the love of beer and mates with a “Beer Mates” tattoo, in return for a $200 bar tab. Electric Collective managed the PR for this promotion and gained coverage with outlets such as Summersite, The Brag and Nova 96.9, as well as arranging for a Pedestrian.TV editor to be tattooed live on Snapchat.